perception of branding

Perception of products/re-branding for flicks...

Life lessons from an ad man...

• Branding
• Intangible value
• Value of goods can be changed
• Interface determines human behavior
• Potato
• Saving button
• Veils
• Shreddies cereal...

How are these going to help for marketing and branding?

• Attracting people/association.
• Royalty/ special
• Exclusive
• Rare
• Diamond industry
• Branding perception

You do not associate to the product itself you associate to the perception of the product.

We have to re-brand the Flicks night to create a new product as tho its not exclusive and has the perception of the visual arts exhibition and flicks combining into one...

What is a media release?

• This is a presentation of facts, written for journalists in the hope it gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media. 

What is the purpose of a media release?

• They aim to tell the world about your interesting stories, anything from an arts product launch to a new appointment or award.

Why would you need a media release to promote your event?

• To get an explosion on social media or anything digital to get people interested and entice to get them to talk about it too

What information should a media release include and why?

• Press releases can be written by yourself, someone within your company or an external supplier such as a PR agency or freelancer, and there are many common mistakes people make when drafting one. Here are my top 10 and how you can avoid making them yourself.

Have you got a newsworthy story? How will you communicate that your exhibition or event is newsworthy? What makes it interesting or unusual?

• Will use branding perception to try and make it unusual and interesting. To gain interest and entice the viewers to come along...